The touts stop at your form
Agencies send thousands of cold pitches a day through business contact forms, and a website form is the easiest door in. One arrived this week dressed as a new client enquiry, so it reached the inbox looking exactly like real work. Every Scalus form and every Scalus chat now reads what was written before it goes anywhere, and anything plainly selling marketing or search services is held. It never emails you and it never lands in your CRM.
Everything the form received today
Quote for a retaining wall in Croydonto you
I do SEO for local businesses, no cost for a lookheld
Booking, Friday morning if you have itto you
Are you interested in buying email leads?held
the touts stop before your inbox, and before your CRM
Held before your inbox, and before your CRM
The check runs on our side the moment the form is submitted, ahead of the email and ahead of the contact record. A pitch that is stopped leaves nothing behind: no notification, no contact to delete later, no name sitting in your database claiming it agreed to marketing.
It reads the shape of a pitch, not a list of banned words
The one that got through this week was written like a person, with none of the usual spam phrases in it. What every pitch does have is two things at once: the thing being sold, and the giveaway that it is being sold at you, whether that is having looked your site up, a problem they invented for you, an offer to fix it, or a marketing job title in the sign off.
A real customer who happens to sell marketing still gets through
Someone writing that they do SEO as a sole trader and need a bookkeeper is a real job, not a pitch, so describing your own business is never enough on its own to be held. The rule is deliberately set to let a tout through rather than risk losing one real enquiry.
The website chat is covered too
The chat quietly creates a contact record from the first message, so a pitch typed in there was reaching the CRM without ever touching the form. It now runs the same check, and anyone with a genuine question is unaffected.
A check that runs before anything goes live
Every form and chat across the fleet is now audited automatically, which proves the protection is in place on each one and running the current rules, rather than assumed. A site cannot go live without it.
Applied to Every live Scalus client site, both the enquiry form and the website chat. Nothing was required from you.
