Do I lose control of my Google Business Profile?

No. Scalus is added as a manager, and a manager cannot add or remove people or delete your profile. You stay the owner and can remove the access any time from People and access in your profile.

What does the audit cover?

Your logo, your cover and the photos from your Scalus shoot if you had one, your main and extra categories, every service you offer with a short description, your description, hours, service areas, phone number and website link, all checked against your site. It is included in your plan.

Will you post on my profile without asking?

No. Posts happen only if you ask for them on the Optimise Google Profile page, and every one shows there for you to tick or cancel before it goes out.

Feature · Google Business

Your Google Business Profile, sorted from the app

23 October 2026 · 2 min read · Tim McCartney

When someone searches for a plumber, a dentist or a panel beater near them, the first thing they see is not a website. It is the Google Business Profile: the photos, the hours, the reviews and the button to call. Most of the profiles I look at are half done, and the owner has no idea.

The problem

A client asked me this week whether his profile was right. It had a stretched logo, two categories missing, half his services left out and hours that had not been updated since he moved. None of it was his fault. Google buries these settings, and a business owner has better things to do than hunt through them. The profile that brings in the calls was the one thing nobody was looking after.

The result

There is now an Optimise Google Profile item in the menu of the Scalus app. Open it and the first thing you see is one button to connect your profile.

The Scalus Google Business Profile Audit, included in your plan. Once you connect, I go through your whole profile and sort it: your logo sharp and square, your cover and the photos from your shoot, the right main and extra categories, every service you offer with a short description, your description, hours, service areas, phone number and website link, all checked against your site. Nothing extra to pay.
Connecting takes about a minute. Tap Connect with Google, sign in with the Google account that owns your profile and tap Allow. Rather do it by hand? The same page has the steps to add tim@scalus.app as a Manager, with a copy button for the address.
You stay the owner. Scalus is added as a manager. A manager cannot add or remove people or delete your profile, and you can take the access off any time.
It connects itself. Once Google has added us, the app shows your profile as connected, with its name, address and a link to it on Google Maps. No codes, no forms.
Your report. Once your profile is connected, the page shows what it brought you in the last 30 days: calls, website clicks, direction requests and views, and what we changed on it.
Google posts, only if you ask. Want short posts about your recent jobs on your profile? Ask for them on the same page, and each one shows there for you to tick or cancel before it goes out. Nothing is posted unless you ask.

The profile that brings in the calls is now looked after, and you can see what it brings you every month.

The picture is the real screen, shown with Scalus's own profile. Open Optimise Google Profile in your Scalus app, or ask me there if it is not in your menu yet, then connect your profile and answer a few questions.