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Scalus × BYG · Sales sheet
How to sell the $225 website
Everything you need to pitch it and lock in the details in one call.
The offer, in one breath
Price$225/month. No build fee, no setup cost.What it isA full 20 page website designed, written and built for them.Live in4 days from the demo call.Gets themFound on Google (local SEO) + found in AI / GEO search (ChatGPT, Gemini, Perplexity).IncludedHosting, support, lead capture forms. Nothing extra.CommitmentMonth to month. No lock in. Cancel any time.ResultsAI search ≈ within 2 weeks · Google climbs over 1 3 months, settles 3 6.
When they'll see results (set the expectation)
✦
AI / GEO search fast. Usually picked up within a couple of weeks. AI crawlers re index quickly, so once the site's live and GEO structured, your business starts turning up in ChatGPT / Gemini / Perplexity answers.
1 3
Google months 1 to 3. Rankings start climbing as Google indexes and trusts the site. You'll see movement for your local "service near me" terms.
3 6
Google months 3 to 6. It matures and settles into its strong positions. This is a compounding asset, not an overnight trick say that plainly and you'll never over promise.
Who it's perfect for
Trades, local services, small operators with no site or a tired old one.
Anyone paying an agency $2 5k upfront and still waiting months.
Businesses that want to be found when people search on Google AND in AI / GEO search.
The pitch (say it like this)
1
Hook. "You know how a proper website normally costs a few grand and takes months? I can get you a full 20 page one, live in 4 days, for $225 a month less than your phone bill."
2
Why it matters. "It's built to actually get you found on Google when people search your service, and in AI search too (ChatGPT, Gemini, Perplexity), so when someone asks AI for a recommendation, your name comes up. Leads come to one place."
3
When they'll see it. "AI search picks you up fast usually within a couple of weeks. Google climbs over the first 1 3 months and really settles in around 3 6. It's an asset that keeps compounding, not an overnight trick."
4
Kill the risk. "No build fee, no lock in. Month to month. If it's not working for you, you walk. Simple."
5
Close. "Want me to book you a 20 minute demo where they show you exactly what yours would look like? Costs you nothing."
Handling the common ones
"Why so cheap?" "They build at scale with their own systems, so it's a flat fair monthly price instead of a big upfront hit."
"I can build my own." "You can but this is done for you, written and wired to get found, live in 4 days. Your time's worth more than that."
"What if I want to leave?" "Month to month. Cancel any time, no penalty."
"Is there a contract / setup fee?" "No contract, no setup fee. Just $225 a month."
Lock in the details (grab these on the call)
Business name + contact name
Best mobile + email
What they do & the area they serve
Any current website or socials
Then drop them into the Refer a client form at the top of this page it tags the lead to you automatically, and Tim takes it from there.
What you earn
$45/mo
per client, recurring
Paid every month your client stays on the plan. Sign 10 and stay at it that's $450/month landing whether you sell anything new or not.
BYG · Private